Business

There was a time when luxury in India meant exclusivity, imported brands, and social display. Owning a foreign car or wearing an international watch was not just about quality — it was a declaration of success. But the India of 2025 is telling a different story. Today’s premiumisation curve is no longer linear; it bends toward experiences, authenticity, and emotional value. The new Indian consumer — younger, more aware, and globally connected — is redefining what it means to

India’s marketing landscape in 2025 is a theatre of emotion. Brands that once relied on loud price wars and coupon codes now find themselves in a quieter, more intimate battle — the fight for attention, trust, and meaning. Walk through any Indian mall or scroll through Instagram today and you’ll notice a clear shift: the billboard doesn’t scream “SALE 50 % OFF.” Instead, it whispers a story — about belonging, aspiration, nostalgia, or self-belief. The evolution of Indian cons