THE MARKET PULSE

On a humid weekday morning in Hyderabad, a young professional steps out of his apartment building not for a meeting or a workout class, but for a blood test. The phlebotomist arrives with a small kit, a barcode scanner, and a calm sense of routine. The entire process takes less than ten minutes. The report will arrive by evening, interpreted not only by a lab but also by an algorithm that flags trends across the last six months. For this consumer, healthcare no longer begins

Understanding the Shift in Manufacturing In manufacturing corridors across India, a quiet shift is underway. It doesn’t announce itself with smokestacks or assembly lines. Instead, it emerges through stainless-steel bioreactors, microbial cultures, and fermentation tanks humming behind cleanroom walls. This is India’s bio-manufacturing push—an inflection point where biology is beginning to replace traditional industrial processes. Fermentation technology and lab-grown inputs

There was a time when luxury in India meant exclusivity, imported brands, and social display. Owning a foreign car or wearing an international watch was not just about quality — it was a declaration of success. But the India of 2025 is telling a different story. Today’s premiumisation curve is no longer linear; it bends toward experiences, authenticity, and emotional value. The new Indian consumer — younger, more aware, and globally connected — is redefining what it means to