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India’s marketing landscape in 2025 is a theatre of emotion. Brands that once relied on loud price wars and coupon codes now find themselves in a quieter, more intimate battle — the fight for attention, trust, and meaning. Walk through any Indian mall or scroll through Instagram today and you’ll notice a clear shift: the billboard doesn’t scream “SALE 50 % OFF.” Instead, it whispers a story — about belonging, aspiration, nostalgia, or self-belief. The evolution of Indian cons

Marketing in India today is navigating tectonic change. The advertising ecosystem is no longer a broadcast‑centric exercise; it has become a data‑driven, mobile‑first, AI‑enabled battlefield. According to industry data, India’s total advertising spends for FY2025 surpassed ₹1,11,000 crore, representing ~11 % growth YoY. Ipsos  Meanwhile, digital media now claims ~46 % of India’s ad‑expenditure as of 2025. The Economic Times  That means nearly half of every advertising rupee i

The New Loyalty Revolution A generation that grew up scrolling, swiping, and streaming is rewriting the rules of brand engagement. Gen Z , born between 1997 and 2012, wields an estimated USD 360 billion in purchasing power globally – and their influence on brand perception extends far beyond their wallets. For them, loyalty isn’t a punch-card metric or a rewards app; it’s a two-way relationship built on values, authenticity, and participation. In 2025, this relationship is tr

Facility management (FM) is no longer just about janitors and electricians—it’s a critical backbone of any residential, commercial, or...

In today’s rapidly evolving business landscape, companies face increasing scrutiny from regulators, investors, and consumers alike....

A well-crafted Go-to-Market (GTM) strategy is essential for any business aiming to successfully launch a new product or service. It...

In recent years, India's digital ecosystem has undergone a transformative shift, with social commerce emerging as a pivotal component of...

In the dynamic world of startups, achieving rapid and sustainable growth is paramount. To navigate this challenging landscape,...

Introduction: The Need for Energy Diversification India, as one of the world's fastest-growing economies, faces the dual challenge of...

India, often celebrated as one of the world's fastest-growing major economies, has recently encountered a deceleration in its growth...

In the rapidly evolving landscape of India's creative industries, the intersection of artificial intelligence (AI) and intellectual...

India's petrochemical industry is experiencing a significant transformation, positioning itself as a pivotal player in the global market....

Branding is more than just a logo or a catchy slogan; it is the identity and perception of a business  in the minds of its customers. A...

In today's rapidly evolving business landscape, establishing a strong digital presence has become indispensable for companies aiming to...

The Direct-to-Consumer (D2C) model has revolutionized the retail landscape in India, offering brands the opportunity to connect directly...

In recent years, India has witnessed a transformative shift in its cultural and economic landscape, driven by the burgeoning phenomenon...

India's power electronics industry is experiencing a significant transformation, driven by rapid technological advancements and an...

The Business Couch Show Podcasts have transformed the way we consume content, offering an accessible and engaging platform to share...

The e-commerce industry in India is set to soar in 2024, with estimates projecting the market to reach $188 billion by the end of the...

Effective communication is the cornerstone of any successful team. However, achieving open, honest, and transparent communication can be...