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There was a time when luxury in India meant exclusivity, imported brands, and social display. Owning a foreign car or wearing an international watch was not just about quality — it was a declaration of success. But the India of 2025 is telling a different story. Today’s premiumisation curve is no longer linear; it bends toward experiences, authenticity, and emotional value. The new Indian consumer — younger, more aware, and globally connected — is redefining what it means to

India’s marketing landscape in 2025 is a theatre of emotion. Brands that once relied on loud price wars and coupon codes now find themselves in a quieter, more intimate battle — the fight for attention, trust, and meaning. Walk through any Indian mall or scroll through Instagram today and you’ll notice a clear shift: the billboard doesn’t scream “SALE 50 % OFF.” Instead, it whispers a story — about belonging, aspiration, nostalgia, or self-belief. The evolution of Indian cons

Marketing in India today is navigating tectonic change. The advertising ecosystem is no longer a broadcast‑centric exercise; it has become a data‑driven, mobile‑first, AI‑enabled battlefield. According to industry data, India’s total advertising spends for FY2025 surpassed ₹1,11,000 crore, representing ~11 % growth YoY. Ipsos  Meanwhile, digital media now claims ~46 % of India’s ad‑expenditure as of 2025. The Economic Times  That means nearly half of every advertising rupee i

The New Loyalty Revolution A generation that grew up scrolling, swiping, and streaming is rewriting the rules of brand engagement. Gen Z , born between 1997 and 2012, wields an estimated USD 360 billion in purchasing power globally – and their influence on brand perception extends far beyond their wallets. For them, loyalty isn’t a punch-card metric or a rewards app; it’s a two-way relationship built on values, authenticity, and participation. In 2025, this relationship is tr

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The Direct-to-Consumer (D2C) model has revolutionized the retail landscape in India, offering brands the opportunity to connect directly...

In recent years, India has witnessed a transformative shift in its cultural and economic landscape, driven by the burgeoning phenomenon...

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